Wednesday, March 6, 2013

Improving Teamwork Effectiveness


“The efforts of teams often produce far greater results than individual efforts. Teams are generally more productive, and their work can lead to the creation of valuable new products (Capozzi).” Effective teamwork can be achieved through open communication and active participation. Open communication creates unity among team members. Good team players often use informal means of communication to keep other members informed so knowledge and experience is shared within the group. Open communication creates effective communication, and respect is developed among members. In order to successfully get the job done, members need to keep each other in the loop to prevent surprises (Brounstein).
Active participation is the only way a team is able to act as a team in the creation of a solution. “A team does not have extra members, each member of a team is essential to the team’s success (Anderson).” Each member should know their job, and set out to put in their share of the effort (Anderson). Active participants demonstrate reliability by consistently meeting commitments and following through on assignments (Brounstein). If each member comes prepared for team meetings and listens and speaks up during discussions, teams will be more efficient and successful (Brounstein).

Wednesday, February 27, 2013

What Can a Blog do for Your Business?


Professional blogs have become the social media home base for businesses by providing affordable and intuitive websites, bridging the gap between businesses and consumers, and establishing trust and credibility for many companies (Weil, 2008). Most professional blogs are cheap and easy to create, yet still versatile, without the hassle of normal web sites (Alvi, 2010). Blogs aid in business and consumer interaction by enhancing existing relationships and creating a personal connection (Li, 2004). Also, as businesses continue to provide readers with truthful and credible information, they are viewed as authority figures in their area of expertise (Li, 2004; Patel, 2012).

Wednesday, February 20, 2013

Blogging Ballistics

Picture retrieved from Snapple Facebook cover photo February 20, 2013


Blogs are making a professional name for themselves. Large corporations such as GM, Marriott, and Sharpie Markers use blogs as home base for their social media strategies (Weil, 2008). For professional businesses, blogs make communication easy and affordable, create a social bridge between business and consumer, and establish trust and credibility.
Cheap and Easy
Blogging can be as simple as weekly posts on sites like Blogger or, in larger business cases, incorporating designers and developers to invest the time and money into making company blogs. Even without the extra time and money, blogs are easy to create and edit without the hassle of coding and learning HTML as with web pages (Alvi, 2010). 

Social Bridges
Blogs can be a natural extension of existing relationships (Li, 2004). Blogging is a simple way to allow consumers to reach out and stay updated on new developments, products, or services offered (Gardner, 2012). Reader comments provide valuable feedback and help companies make improvements. This engaging interaction with customers creates a personal connection to the company and makes a company more tangible in the eyes of the consumer (Li, 2004).

Trust and Credibility
"To build trust, blogs need to be written with an authentic voice... And when bad news hits, address it head on; you'll gain credibility for dealing with the problem immediately" (Li, 2004).  As businesses continue providing readers with new information, they are viewed as authority figures in their area of expertise. Consistent, truthful, and helpful content allow businesses to build elements of trust (Patel, 2012).

Blog Examples